All fur coat and no knickers

M&S Christmas advert 2014 coverage in the Guardian.

M&S Christmas advert 2014 coverage in the Guardian.

This phrase of my grandmother’s popped into my mind when I saw the Guardian’s coverage of the M&S Christmas advert yesterday. These two lassies in fake fur wraps are supposed to be fairies out doing ‘random acts of kindness.’ But they bear an unfortunate resemblence to the kind of ladies for whom such a random act might be a free quickie. Given that M&S’ reputation was built on selling sturdie undies and opaque tights to the nation’s matrons and office workers, I can’t help but think it may have missed its market. Somewhat.

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